Target/User personas Target persona describes the Key characteristics, needs, responsibilities and motives of a typical user segment. Why it matters: Having a strong understanding of the target persona helps a product manager to build features that are relevant to them rather than creating a one size fits all feature. Products are built to solve problems…More
Author Archives: Bala
Vision vs Business goal vs Strategy
Great products are created when there is a clear vision, a business goal, and a strategy that seeks to improve people’s lives while also benefiting companies. Writing and communicating the vision, strategy, and quantifiable goals can motivate and assist employees build exceptional products, increasing the likelihood of the company’s vision being realised. Let’s break down…More
5 steps to creating employee growth plan
What is an employee growth plan? A growth plan is a roadmap and strategy created by the manager and the employee together to achieve career growth. How does it help? It aims to expand an individual’s skillset and sets out a clear path to achieve the goals. Having a growth plan creates a win-win situation for the…More
Passion or Paycheck?
Last week, during my companies leadership leadership program, we listened to the Problem with passion topic from the book Radical Candor by Kim Scott. Here’s a short write-up on my understanding from the session. What drives your team? Passion or Pay-check? Learning what motivates the employees is essential for a leader to build a successful team. Every individual is…More
How to measure a product usage
Product usage metric helps product leaders understand whether a product or a feature is engaging users well or falling short. Understanding the usage helps you determine if a feature needs a redesign, promotion to improve its adoption or if it needs to be sunset if you discover the feature isn’t useful to users. How to…More
Speed vs Quality
I stumbled upon this excellent article written by Brandon Chu on Confidence determines speed vs. quality that I would love to elaborate it here. Speed and Quality are considered the opposite things in building products and having one comes at the cost of the other. To choose one over the other, you’ll need to understand…More
What’s your Time to value ?
Time to value (TTV) is a metric that measures the time taken for a new customer to experience the value from your product. In the world of free to paid SaaS business model, It is important to reduce the TTV, so customers will find the value faster and upgrade to a paid subscription. Shorter TTV…More
What is your product innovation type ?
Companies tend to innovate at various levels to either address the needs of the customers in radically a new way or just to uplift their presence and viability in the market. To innovate, a company should understand and act strategically rather than believing that adhoc efforts taken periodically would lead to innovation. To come up…More
Leadership lessons from Ted Lasso
Ted Lasso is a TV series that premiers on Apple TV+. It is a comedy series about an American football coach being recruited to coach premier league soccer team in England. I completed the season 1 recently and found that it has loads of leadership lessons to learn from the character Ted Lasso. I have…More
Qualities of a great product vision
A product is created because there exists a compelling vision that brings positive change to people. A vision is important to inspire the employees to build products to achieve the greater goal. Few examples of great vision: Amazon Our vision is to be earth’s most customer-centric company; to build a place where people can come to find…More